EVERLOVING PRIDE
A toolkit for church communicators to welcome LGBTQ+ neighbors
Everloving Pride is an in-house Stoneroller project founded by Libby Clarke in 2026. It grew out of two decades of work at the intersection of faith, design, and civil rights — and out of a personal history with what it costs to be queer in a church that isn't sure you belong. Libby is a seminarian, a lesbian, and a longtime church communicator. She built this because the tools she needed didn't exist.
Moving Past “All Are Welcome”Generic welcome language tends to serve a congregation's self-image more than the people it's meant to reach. Churches struggle to find how to express the welcome they offer while navigating particular realities. We have to open our church doors to our fellow children of God in ways we feel fully.
Everloving Pride gives faith communicators something more specific to work with: strategy articles, a curated reading framework, and practical tools calibrated for the person managing a newsletter and a social account, not a curriculum committee. The site's pilot cohort are the kind people in the Episcopal Communicators listserv. The goal for year one is to learn what congregations can bear to say, and to build from there.
The Welcome WidgetThe flagship tool is a free social media graphic generator with three levels of visibility — Present, Visible, and All In — so communicators can work from where their congregation actually is. A curated message library provides tested copy at each level. Users upload their church branding, choose from a library of background images, and export graphics sized for Instagram and Facebook.
The Same Commitments, A Different Room
Everloving Pride runs on the same convictions that shape all Stoneroller work:
Design is never neutral. What a church posts says something, whether or not it's intentional.
Specificity is a form of respect. Seeing someone clearly is different from saying everyone is welcome.
Lower barriers matter. Good intentions don't move without good tools.