Diocese of Newark
Rebranding a Network for Justice, Mercy, and Renewal
2025 Honorable Mention, Polly Bond Awards
The Challenge
The Episcopal Diocese of Newark needed to clarify its identity as more than just a collection of churches—it’s a living network of faith communities committed to justice, mercy, and spiritual transformation. Their communications needed to reflect unity, clarity, and a sense of shared purpose, not just visual appeal.
Our Approach
- We developed a new diocesan seal and a full logo family to serve parishes and programs across the diocese.
- We authored a style guide to ensure every communication—digital or print—remained consistent, compelling, and mission-aligned.
- Our collaboration extended to branding multiple diocesan conventions, creating visual identities, digital promotions, signage, programs, and ephemera tailored to each year’s theme and a multigenerational audience.
What We Delivered
- Diocesan seal and logo family
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Brand style guide
- Downloadable assets and email templates
- Convention branding and collateral
- Training materials, campaign graphics, and stewardship resources
- Liturgical and educational ephemera
- Custom-designed stewardship game—demonstrating that faith can educate and delight
“Happy to recommend Stoneroller! They've completed numerous projects for us—including branding, website design, letterhead, client presentations—all of which stand out for their clean, compelling aesthetics and strategic, results-oriented approach. In a visual culture where design makes a real impact, Stoneroller consistently delivers work that is both beautiful and effective.”
Cynthia McChesney
Missioner for Stewardship and Legacy Giving
The Episcopal Diocese of Newark
Impact
- Unified, recognizable visual identity across the diocese
- Tools that made stewardship communication and leadership training more accessible and engaging
- Creative collateral—like the stewardship game—still used by churches, proving that playful design can foster lasting ministry impact
- Ongoing support that aligns communications with Episcopal theology and the diocese’s core values