STONEROLLER COOPERATIVE 

Animal Cancer Foundation

Designing for hope, research, and every beloved pet in the fight


Animal Cancer Foundation funds cutting-edge research to end cancer as a cause of death in pets. Their work lives at the intersection of science and love—supporting genomic breakthroughs while honoring the deep bonds people have with their animals.

Stoneroller was brought in to create a new visual identity and rebuild their website from scratch. That partnership quickly expanded into something more: a creative relationship grounded in trust, clarity, and shared care.

Visit the Site

Honoring a Mission That’s Both Scientific and Personal




From the start, we understood that ACF’s voice had to do double duty. It had to speak clearly about research and data, while also meeting grieving pet owners with empathy and presence. The old brand wasn’t equipped to do either.

We redesigned the logo to reflect the genetic foundation of ACF’s work—a clean, meaningful mark that signals both continuity and compassion. Then we developed a streamlined WordPress site their team could manage independently, built for flexibility as their mission expands.



Giving Research a Stronger Public Voice


ACF leads a major research initiative called the Canine Cancer Genome Project. But without a dedicated campaign identity or outreach tools, it was hard to show what the work meant—or how people could support it.

We designed a campaign look and feel, developed a focused microsite, and built out a clear path for engagement through direct mail, email, and social media. The campaign made complex science legible, moving donors from interest to action.

Making Year-End Giving Feel Personal


For their end-of-year fundraising campaign, we created a cohesive message and design system across print and digital channels. From direct mail to homepage banners, each piece spoke to the same promise: your gift could help save the life of someone’s best friend.

The result was more than a seasonal appeal—it was a thoughtful invitation to give, backed by a design approach that supported trust and clarity.




Turning Tribute into Shared Remembrance



Un-Fur-Gettable was a new kind of campaign: one built around memory, grief, and the lasting legacy of pets lost to cancer. Families were invited to share names, stories, and photos—creating a digital space of collective remembrance.

We created the name, visual identity, and web experience, then shaped the campaign’s story arc across social and blog channels. The result was both intimate and far-reaching: a community of shared love that fueled ACF’s mission in a new way.


Inspiring the Next Generation of Givers


Sippy Pup Café began as an idea: could kids raise money for pet cancer research while handing out homemade dog treats? We made it real—with a joyful print kit that included posters, signage, recipes, stickers, and coloring sheets.

Designed for neighborhood sidewalks and kitchen tables, the kit turned generosity into something hands-on and fun. It gave families a tangible way to take part—and gave ACF a whole new channel of engagement.



Building a Foundation for What’s Next

Through every campaign, we stayed focused on tools that last. ACF now has a consistent visual system, flexible templates, and a stronger platform for national storytelling. More importantly, they have a way to keep showing up—clearly, compassionately, and with growing support behind them.
Stoneroller Cooperative
Based in Maplewood, NJ. 
Serving clients nationwide and beyond.

Start the Conversation

Focus AreasDesigning for Growth
Building Brand Systems
Centering Community
Strategy in Action


Terms & Conditions  |  FAQs  |   Privacy Policy  |  Cookie Policy  |  Do Not Sell My Info  |  Photography Disclaimer

We’re committed to making our site more accessible and inclusive. We are currently reviewing and updating elements like alt text, button clarity, and form labeling to ensure a better experience for all users. If you encounter an issue while using our site, please reach out to us at studio@stonerollercoop.com so we can continue to improve.


© 2005—2025 Libby Clarke Design LLC